Archive for the ‘casual game conference’ Category

Gogogic at Nordic Game Conference 2010

April 27, 2010

Nordic Game

Some of the Gogogic team will be at the Nordic Game Conference in Malmö this week. Say hello if you happen to be there!

Information on Today’s Vikings of Thule Update

February 26, 2010

After months of testing, fixing, and listening to the very helpful feedback you have all left, Vikings of Thule is dropping the beta label and we are proud to officially launch the game!  We thank every player who helped us spot bugs and shared their ideas on how to improve the game.  Your involvement was vital to making the game what it is today.  We are now ready to present Vikings of Thule to a larger audience, which we know will add to the excitement and competition of the game.  As a gift, and incentive to keep playing, everyone who signs in at least once next week will be awarded with a very special item!  More information on the item will be posted in the coming days.

This next update will include new features, some improvements, plenty of fixes for those pesky bugs that have been appearing, and the introduction of a new home for our player discussions.

The wights are finally being introduced to the game.  All of our “old” players over rank 10 will automatically get the move to use in duels.  New players will be able to choose their wight after they reach rank 10.  If the wight they choose resides in a different quadrant, the players will have to move to a new settlement in the appropriate quadrant.  Using the wights in battle will help you become a stronger Viking chief and the gods will reward you handsomely for your achievements when summoning these mighty beasts in battle.

We have fixed many of the bugs that arose with the last updates.  Text should appear correctly within the tutorial and throughout the game, loading problems and slow speeds have been improved, the status of your silver coins should show correctly, and the game window should no longer be cut off at the bottom.

We are also launching the official Gogogic forums at  These forums will now play host to all player discussions and should provide a friendly, interesting environment in which to ask questions, share tips with other players, receive news or announcements, and discuss random topics.  The layout will be very raw at first, but we will continue to make improvements.  We ask for your feedback in what you would like to see from the forums to make you want to come back more often.  The forums should officially open on Monday, March 1st.  You can easily access the forum by clicking the in-game Forum button.

As an incentive to be amongst the first to join the new forum, we have posted the complete list of Special Items in the game, what each does, and how to obtain them!  This list is not available anywhere else yet!  This much anticipated list will show as an announcement in Viking of Thule’s “Tips & Tricks” forum!  We will also be moving old discussion threads into the new forums so you can continue any discussions you had going in the Facebook pages.  Another feature on the forum is the “roadmap,” a list of all the features for Vikings of Thule that we are either already working on or plan to include in the coming months.  This list is not a guarantee that these features will be included, but it should give you an idea of what to expect from Vikings of Thule in the future!

We will also be adding the first special items to the marketplace very soon!  Players will be able to purchase these extravagant items for a fair price.  The gods have placed handsome rewards for each item and those with the most will surely have a higher chance of earning their place on Althingi.

There is plenty of excitement in Thule.  Enjoy the game!

Vikings Of Thule is updated today

January 19, 2010

Vikings of Thule will be taken offline for about 3 hours today while we apply a big update.

More information will be posted as soon as we are back online.

Alex St. John Makes Sense

February 6, 2008


Right now I’m listening to Alex St. John (pictured), the CEO of WildTangent, presenting his views of how to maximize game revenue. I must say that a lot of his ideas make sense and the presentation is very informative. Alex is also a very solid presenter, which really helps (especially when you’ve had about 2 hours of sleep, the night before…)

Anyway. Alex states that identifying the value per session of a game can really be used to break down the monitization structure of the game and what ways can be used to maximize monitization with matching the value of each game with the perceived value of each and every user – which differs from user to user. They key to this is to design games to be consumed in small units of value and support different revenue schemes like advertising and “try before you buy”.

I agree with a lot of what John is saying, especially that the revenue models around casual games need to be better researched and exploited. This holds especially true for online games (Flash Games) that can’t really use the try/buy model. Ad revenue is one way to go – another way is to offer users a way to spend the amount that they feel is proper for a specific game, instead of tagging it with a fixed price.

Interesting points:

  • The free audience of a game is usually 50-100 times the size of its paying audience 
  • The lifetime value of those players that subscribe to WildCoins is about $ 200
  • WildTagent is currently looking at a CPM value of $ 138 from advertising that is tied to their games
  • WildTagent is focused on capturing the maximum monetary value for each game from every user by combining monitizing schemes that allow the user to evalute the experience for themselves


Casual connect Amsterdam – mobile style

February 4, 2008

Howdy! A couple of us are heading to Amsterdam next Tuesday for a conference – Casual Connect Europe 2008. I’m planning on blogging regularly while I’m at the conference and this post constitutes a “test run” as I’m using my mobile phone right now. This certainly seems to work so hopefully I’ll also be able to use it in Amsterdam 🙂

who knows… Maybe I’ll even be able to upload a few pictures. If not, I will upload them when I get back.