Archive for the ‘casual connect’ Category

Alex St. John Makes Sense

February 6, 2008


Right now I’m listening to Alex St. John (pictured), the CEO of WildTangent, presenting his views of how to maximize game revenue. I must say that a lot of his ideas make sense and the presentation is very informative. Alex is also a very solid presenter, which really helps (especially when you’ve had about 2 hours of sleep, the night before…)

Anyway. Alex states that identifying the value per session of a game can really be used to break down the monitization structure of the game and what ways can be used to maximize monitization with matching the value of each game with the perceived value of each and every user – which differs from user to user. They key to this is to design games to be consumed in small units of value and support different revenue schemes like advertising and “try before you buy”.

I agree with a lot of what John is saying, especially that the revenue models around casual games need to be better researched and exploited. This holds especially true for online games (Flash Games) that can’t really use the try/buy model. Ad revenue is one way to go – another way is to offer users a way to spend the amount that they feel is proper for a specific game, instead of tagging it with a fixed price.

Interesting points:

  • The free audience of a game is usually 50-100 times the size of its paying audience 
  • The lifetime value of those players that subscribe to WildCoins is about $ 200
  • WildTagent is currently looking at a CPM value of $ 138 from advertising that is tied to their games
  • WildTagent is focused on capturing the maximum monetary value for each game from every user by combining monitizing schemes that allow the user to evalute the experience for themselves


Feeling hot in Amsterdam

February 5, 2008

amsterdam hotel

We’ve reached Amsterdam. Just barely. When I woke up this morning I had a fever (39.3 degrees celcius) and I wasn’t really able to move about much witout falling down. It is also a little incorrect to talk about “waking up” because I didn’t really sleep last night – “I was drifting in and out of consiousness”, would be a better description. So initially I thought I would have to cancel my trip and send Guðmundur (CTO) to Amsterdam on his own.

But I threw down a couple of industrial strength painkillers and an impressive dose of anti-biotics, which the doctor gave me yesterday. After a while I decided that I felt good enough to travel but by then I had already told Guðmundur that I couldn’t go and he had already left for the airport. So I called a taxi, generated 10 pounds of cold sweat on my way to the airport, barely got there in time to check in (they had to stall the plain for me), found my seat and collapsed. But I made it and thanks to a wonderful collection of synthetic drugs I now feel pretty good 🙂

We went to collect our conference badges earlier and stayed for a little Pre-Funk (party). But since I want to be able to function properly over the next few days I decided that it would be wise to head home early tonight. There are a lot of interesting presentations tomorrow morning, that I really wouldn’t want to miss.

Anyway. If someone who is attending Casual Connect Amsterdam 2008, reads this, then please send me a line. jonas [at]


p.s. The picture is taken from our hotel window.

Casual connect Amsterdam – mobile style

February 4, 2008

Howdy! A couple of us are heading to Amsterdam next Tuesday for a conference – Casual Connect Europe 2008. I’m planning on blogging regularly while I’m at the conference and this post constitutes a “test run” as I’m using my mobile phone right now. This certainly seems to work so hopefully I’ll also be able to use it in Amsterdam 🙂

who knows… Maybe I’ll even be able to upload a few pictures. If not, I will upload them when I get back.